BUSINESS BLOG IDEAS AND INSPIRATION

Design, Social Media and Business Marketing Blog

If you’re thinking of starting a Business Blog, the most important thing to consider is how you are planning to keep the content fresh.

In order to attain repeat visitors, and create a community around your content, you need to be consistently outputting quality posts that are both interesting and relevant to your subscribers and target market. As it becomes more discoverable within Search Engines, good content will also steadily increase the traffic to your site.

Business Blog Ideas and Inspiration

Blogging on a regular basis however isn’t easy, not just because of the time you need to devote to writing the articles, but more so because of the generation of ideas to keep your Business Blog both fresh and original.

Business Blog posts can generally be broken down into different ‘types’ of articles, which we're going to explore here in more depth.

1) ADVICE OR TIPS:

Possibly the easiest, more common, but most effective type of post you can write for your Small Business Blog are those that give advice and tips. Usually this would come from within your specialist area of expertise, and would work well at engaging readers, and providing value to people who will hopefully be receptive to the advice. Depending on your goals, these sorts of post can take on two different forms.

The first can be directed at your peers within your industry, strengthening relationships and generally setting yourself as an expert within your field. This will generally centre on advice on how to run a successful business and sharing relevant stories and information. Although it may seem a little unproductive to give advice to readers who may also be your competitors, this sort of promotion could eventually lead to more opportunities within your sector, sales leads and general exposure and awareness of your business as a leader in it’s field.

It’s fair to say that rivals from within your industry could learn from your advice and use it to offer competing services, but it’s more likely that the awareness generated by being an innovator in your field will be worth more than the risk of helping the competition.

The other form is advice for your customers (hopefully, the sort of thing we’re accomplishing in this blog). No matter what they’re own field of expertise might be, or the nature of their business, it’s almost guaranteed that there are things you can help your customers to better understand.

Providing your customers with useful information builds trust, and will increase the likelihood that they’ll shop with you, or use your services. This won’t apply to everyone of course, but that’s fine, as the idea of a Business Blog isn’t necessarily to sell, but to build awareness, create a community and hopefully increase the chance of future business via word-of-mouth and promotion.

2) BEHIND-THE-SCENES

You could also offer on your blog a behind-the-scenes post. Giving readers and customers a look at what goes on behind closed doors in your company is a relatively simple way of establishing a rapport with you from the outset.

Many people may have previously used your services, or want to use them in the future, but have no real idea about the processes behind these services. A better understanding of your working practices will generally make customers feel more invested in your brand, or could be the catalyst potential clients need to pick up the phone.

London-based printing company Print House for instance, use their blog to explain the print process to customers and clients, such as why high quality print is important, how to set up your artwork for problem-free production, and explanations of the various print finishing techniques. This both promotes the services they offer, provides interesting reading to professionals within their industry, and delivers a wealth of information to readers who could well turn into their next customer.

3) CASE STUDIES

Case studies tend to work best for businesses that provide a service. By taking a well known operator in your field and professionally critiquing their work, you will demonstrate your expertise in the sector, and also attract attention from other areas of the industry.

For example, an full service construction and fit out company could choose a well-renowned site in the area that requires with a complete overhaul of their facilities. Via their Business Blog, they could then present a virtual makeover, detailing what they would do to improve the architecture, the layout, or the decor to make the site more successful. This would demonstrate both their knowledge and design acumen, while hopefully creating a buzz in their readership and peers.

Many companies take time to produce these sorts of case studies, and have created a fair amount of hype through their critiques.

4. INTERVIEWS/PROFILES

Interviewing or profiling employees, customers or other people in the industry can be a great way of adding that human touch to your Business Blog. This is both another way for your company's products or services to be mentioned, and creates an authenticity that you may not be able to find by talking business in every blog you post.

By finding a relevant and interesting source of inspiration for your interview or profile, you can both promote a service or product that is closely related to your own, whilst structuring the article so that you have references to your own Business goals.

5) RESEARCH

Although time-consuming, writing an official report that gives important information to your readers can be an excellent way of garnering attention to your blog, and hence you company. This isn't going to be possible for every type of business, but industry research will always be linked to, blogged about, tweeted and generally repeated elsewhere on the internet, bring awareness and popularity to your own business.

Although this may not be the obvious choice for many small businesses, most could figure out some kind of information that may be relevant to the market they work in. Then it’s just a case of packaging this in a more formal manner, and publishing it online to generate some interest. There are bound to be experiments you have carried out within your day-to-day business, tests you have performed on materials or software you use, or even a survey you’ve recently completed which yielded some surprising results. All of these things can be moulded into report form, and in some cases, you may even be able to charge for the download which could generate some extra revenue.

6) REFERALS AND REFERENCING

Referencing is probably the quickest and easiest way to get a new blog post out into the world. For instance, you’re browsing the internet one morning and you come across an interesting, relevant article that you think the readers of your Business Blog might be interested in. Simply take note of the link (it may be worth contacting the author to ask if they mind you posting it - chances are they’re not going to put up a fight!) and then type up a small summary, explaining what it’s about, why it’s interesting, and what it could offer to your audience.

This a quick and simple way to build connections with others, and refresh the minds of your readers that even if you haven’t got the time to publish a blog yourself, you’re still sourcing interesting content for them to look at.

TO CONCLUDE...

We hope this has given you some inspiration for some content for your Business Blog. If you have any further ideas for blog posts, please use the comment form below to share them with us, or by all means contact us directly and we’d be more than happy to include them in this post. Thanks for reading and good luck with your Business Blogging!

Marketing and Social Media blog

If you would like to comment on this blog article, or suggest topics for the future, please leave your comments below. Thank you for reading.

Featured Design Projects

HTML Comment Box is loading comments...